We're Better Together - New Partnerships for Positive Growth
Better together with Be Defiant.
Only the other day we announced our partnership with Be Defiant on social media. In supplying high quality performance fitness clothing, the company also drives awareness of mental health and supports charity in each sale. The brand totally stands for more than just fitness apparel - they’re great guys with a will to break any stigma in talking about mental health, promoting fitness and sport as a means to improve your mental health.
Having good gear is a non-negotiable for the vast majority of us, but with Be Defiant it goes even further. The non-negotiable for us is their ability to get more and give more with the business and values they have.
All their values really rang in our ears.
They have a platform to make a difference - to impact people’s lives by committing 10% of their profits year on year to a charity they have vetted and that they feel comfortable will do great things with their money for mental health awareness.
We hold our hands up! Until now, Hence has focused on personal progress and growth of the individual, the people that outwardly show us they have made the effort to put themselves in a position to be accountable and driven. But who’s speaking for those who have not quite grown to be confident in such a public way yet? Be Defiant have helped us to recognise the value (and presence) of the community behind each individual and to recognise the individual still perhaps lost in a community, or their own mental health for that matter.
Lesson learnt.
Hence, the partnership and some personal changes too. We will use our partnership to add to the commitments Be Defiant make. Hopefully, all working out well, considerably, using the tools we have to support the cause that Kyle and his team feel so passionately about.
And personally, we’ve seen past the blinkers we have had on.. Previously waiting for the people that want to make the 1st step - commit… and overlooking those we perceived to be maybe ‘uninterested’. Time to break our own stigma.
Be Defiant Clothing Co.
Find out more about them here.
As a quick, shameless plug, having now tried Be Defiant’s gear, I’m impressed (Luke speaking). The price is right on the stuff you need whilst the cut and designs are on point for training or slacks. With a statement like Be Defiant across your chest, knowing it’s backing bigger things… it’s well suited to those days you hit a long crushing hero workout and helps keep some perspective both in your own life, and the lives of others.
Aside from the charity work, why the partnership? As we’ve mentioned in this blog before, our intentions with Hence are to dominate the UK functional fitness space in providing a complete solution for personal progress for the athletes in this space, not just supplements. One of the routes to dominating this space is to find the leading athletes, coaches and brands to work with. Our approach to business is very much collaborate and grow - not crush your competition. Be Defiant’s high quality performance apparel suits this nicely, and as part of the partnership, the brand have agreed to clothe our athletes in the BIG moments. Leaving us to focus on the stuff we know - adding to a balanced diet in preparation for a competition and supporting super fast recovery.
What’s next?
As Hence grows and new opportunities arise, we will have Be Defiant by our side. If you order any kit from Be Defiant, you will get little freebies of Hence goodies. As we work with new brands and individuals, Be Defiant will enhance that work and help us to promote a healthy, driven approach to personal performance - mentally & physically.
A Partner we trust.
Instagram: @bedefiantclothingco #wearebedefiant
Luke from Hence