Because Nutrition Isn’t a Given

Some of us can choose superfoods. Others are working out how to eat at all.
That contrast has never sat right with us.

Hence began as a way to make daily health simple for busy people. One scoop. Clear head. Better days. But the more we refined the formula, the more one thought kept prodding us: what does “wellness” even mean when adequate nutrition isn’t possible for everyone?

This is why we’re collaborating with E2G Food.

The moment it clicked

When I was 21, I moved to East Africa to work on a community project. I fell in love with the continent and the people I met. I also learnt about spirulina — a tiny organism with outsized nutrition. I saw small initiatives growing it because it thrives in tough environments and delivers serious nutrients where food options are limited.

Five years later, back in the UK, life was full: ADHD brain, a history of disordered eating, self-employed, newly divorced, gym-obsessed. I needed something simple to stop me tipping into burnout. I met Luke. We went all-in on building a greens brand made from high-quality ingredients at meaningful doses. Hence became our obsession.

And still, the same knot in the stomach: we had access to the most nutrient-dense foods on the planet… while too many people did not.

Then we met Pete from E2G.

Why E2G

E2G creates ready-to-eat nutrition bars that include spirulina and are designed for places where access to food is difficult. They work with partners on the ground to get bars where they’re needed, fast and with dignity. It’s practical. It’s scalable. It’s real.

We don’t make these bars. E2G does. That’s precisely the point.
This collaboration is about letting each of us do what we do best — and closing the gap between “optimised health” and “enough to eat”.

What this means in practice

  • Every Hence subscriber can send a food bar free of charge (FOC) in their name. No hoops. No gimmicks.

  • As our partnership grows, we’ll fund and move more E2G bars to communities that need them.

  • We’ll publish monthly numbers: how many bars went out, where they went, and through whom. Numbers over noise.

You look after your day—energy, focus, better choices made easier. Together, we help someone else eat.

What makes this different

We’re not interested in photo ops or grandstanding. We care about actions that survive the news cycle:

  • Dignity first. Real food, not optics.

  • Transparency. Clear commitments, shared results.

  • Consistency. Small actions, done every month.

And yes, it matters who you partner with. E2G’s spirulina-led approach matches our values: nutrient density, efficiency, and solutions that actually reach people.

Why this matters to us

We built Hence because our own lives demanded it. We kept it simple: fewer ingredients, full doses, nothing hidden. That same clarity applies here. If we believe in better inputs for our bodies, we also believe in better access for others. The two belong together.

This collaboration feels like alignment — the kind that lets you sleep well because your work and your conscience are on the same page.

How you can be part of it

  • Subscribe to Hence. You’ll get a product designed to make healthy days easier.

  • Send a bar. Every subscriber can send one FOC. It takes seconds.

  • Hold us to it. Ask questions. Watch the monthly updates. Tell us where we can do better.

We’re proud of this start. And we’re just getting started.

Hence × E2G — fuel for your day, food for someone else.

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